21st Annual ACI EUROPE Airport Trading Conference
"Engaging the air-travel consumer to spend through technology and innovation"
Now in its 21st year, the ACI EUROPE Airport Trading Conference is firmly established as THE must-attend event for airport retail executives globally.
21st Annual ACI EUROPE Airport Trading Conference
Conference Theme Announced
“Engaging the air-travel consumer to spend through technology and innovation”
Radisson Blu Plaza Hotel, Oslo – 23-25 April 2012
The 21st ACI EUROPE Airport Trading Conference and Exhibition will bring together over 400 key airport commercial executives and their business partners from retail, food and beverage, travel services, media and other enterprises from around the world, who are focused on delivering non-aeronautical revenue success at airports.
We are pleased to announced this year’s conference theme “Engaging the air-travel consumer to spend through technology and innovation”, focusing on the latest innovations to increase passenger spending.
2012 ACI EUROPE Airport Trading Conference Programme
Monday 23 april 2012
Back to topACI EUROPE Commercial Forum
10:00 - 16:00
Radisson Blu Airport Hotel
Sponsored by:
For more details please contact:
Danielle Michel, ACI EUROPE Senior Manager Membership and Commercial Services Tel: +32 (0)2 552 09 78 Email: danielle.michel@aci-europe.org
Welcome Reception
19:00 – 20:30
Oslo, City Hall
Hosted by:
Tuesday 24 april 2012
Back to topopening session
09:00
Welcome addresses
Nic Nilsen, Managing Director, Oslo Airport
Patrick Graf, Senior Vice President Commercial, Zurich Airport and Incoming Chairman, ACI EUROPE Commercial Forum
Frank O'Connell, President, ETRC
State of the Industry Address
Olivier Jankovec, Director General, ACI EUROPE
Inspirational keynote address:
Christopher Sanderson, Co-Founder, The Future Laboratory
10:30
Networking refreshment break on the exhibition floor
first working session
11:15
WHY DON't PASSENGERS SPEND AT THE AIRPORT, AND HOW CAN WE CONVERT THEM INTO CONSUMERS?
Panel session where after a scene-setting presentation each presenter will deliver a five-minute presentation. After all presentations have been heard the panel will debate the topics raised.
Chairman - Andrea Belardini, CEO Europe, The Nuance Group
Scene-setting presentation:
FINDING FROM NEW RESEARCH ON CONSUMER BEHAVIOURS IN AIRPORTS - WHY SOME BUY? WHY TOO MANY DON'T?
Jérôme Goldberg, Managing Director, JMG -Research
Panellists:
Georg Faisst, Vice President, Global Duty Free and Travel Retail, Tommy Hilfiger
Muriel Zingraff-Shariff, Retail Concessions Director, BAA 
Andrew Lynch, CEO, SSP
Questions to consider:
- In today's world consumers have great power to define how and what they want to buy - how do we bring more personalisation to spending in an airport context?
- Would a greater sense of theatre/ experience increase spending?
- Do advanced marketing strategies to encourage passengers to park and shop at the airport work?
- Are airports too similar in terms of their commercial offer?
- Do we need to introduce more local and original concepts to convert more passengers into changing their purchasing habits?
- How can brands, retailers and airports collaborate better to showcase their offers in the airports?
- Shopping through mobile devices is increasing drastically – How can airports and concessionaires capture this trend?
12:45
Networking lunch break on the exhibition floor
second working session
14:00
UNCONFERENCE CHANGING THE RULES: INNOVATING TO INCREASE SPEND PER PASSENGER IN ALL THE KEY COMMERCIAL AREAS
Unconference is a facilitated, participant-driven approach which will see delegates divided into three specific working areas, in separate rooms, where they will be led by a specialist facilitator to share experiences and ideas across a number of different subjects:
Pricing
Chaired by Peter Poungias, Director Commercial and Property Activities, HOCHTIEF Airport GmbH
Technology
Chaired by Carsten Nørland, Vice President, Sales, Copenhagen Airports
Creating an experience
Chaired by Patrick Graf, Senior Vice President Commercial, Zurich Airport
15:15
KEY FINDINGS AND CONCLUSIONS:
At the end of the session all delegates will return to the main conference room and the facilitators will take to the stage to share key issues raised, conclusions and any points they feel the ACI EUROPE Commercial Forum should investigate further.
15:45
Networking refreshment break on the exhibition floor
16:30
Third working session
SPECIAL PRESENTATIONS:
Oslo Airport – optimising commercial revenues in parallel to a major terminal extension
Espen Ettre, Director Property & Commercial Development, Oslo Airport
Heinemann – Experiences of duty free operations in Scandinavia
Raoul Spanger, Member of the Executive Board, Gebr. Heinemann
17:30
CONFERENCE CLOSE
19:30 - 23:00
NETWORKING GALA DINNER
Nobel Peace Center
Hosted by:
Wednesday 25 april 2012
Back to top09:00
Day 2 Keynote address
HARNESSING THE POWER OF BRANDS TO INCREASE PASSENGER SPENDING.
Erik Juul-Mortensen, President, Tax Free World Association
Fourth working session
09:30
NEW PARTNERSHIPS - DEVELOPING RELATIONS WITH INDUSTRY STAKEHOLDERS, AND BEYOND, TO CREATE MEANINGFUL INTERACTIONS WITH PASSENGERS IN A WAY THAT TRULY ENHANCES PROFITS
Panel session where after a scene-setting presentation each presenter will deliver a five-minute presentation. After all presentations have been heard the panel will debate the topics raised.
Chairman - John Baumgartner, Director Business Development, Inflight Service Europe and Chairman, Nordic Travel Retail Group
Panellists
Daniel A. Skjeldam, Chief Commercial Officer, Norwegian Air Shuttle
Dag Rasmussen, Chairman and Chief Executive Officer, Lagardère Services
Otto Ambagtsheer, Director of Consumers, Products and Services, Amsterdam Airport Schiphol
Questions to consider:
- Is Airport-Airline collaboration to drive commercial revenues possible considering their different business models, and would profit shares be necessary to make it work?
- Is transparency between partners the key to effective new collaborations?
- How feasible are airport loyalty programmes to establish, and do they create additional spend?
- How do you attract innovative commercial partners that have not worked in air transport before?
- How do you foster an environment for collaboration between stakeholders?
- How do we collaborate with partners to provide wider and deeper passenger information, and provide targeted rewards and offers?
- How do we promote the right airport services to the right customer at the right time?
11:00
Networking refreshment break on the exhibition floor
Fifth working session
11:45
INNOVATION TO DEEPEN RELATIONS, AND ENGAGEMENT, WITH PASSENGERS BY CREATING AN INDIVIDUAL EXPERIENCE
Chairman's presentation:
InfoGates, Apps and other innovations to engage with the passengers at Munich Airport
Peter Bayer, Vice President Terminals and Central Area, Munich Airport
FUTURE PROOFING AIRPORT REVENUE STREAMS - AN INTEL PERSPECTIVE
This presentation will outline some of the most recent developments and technology trends within the transit sector which are enabled by Intel Architecture
Rod O'Shea, EMEA Director of Embedded & Intelligent Systems Sales & Marketing ,Intel
New technologies such as virtual assistants, augmented reality and Near Field Communications (NFC ), offer huge opportunities to the travel sector – how can their possibilities be realised commercially?
Renaud Irminger, Director of Programmes, SITA
Results from using apps on smartphones and tablets that allow passengers to better plan their time at the airport using unique navigation, information and communication modules, plus innovative gaming and social networking.
13.15
Networking lunch break on the exhibition floor
14:30
OSLO AIRPORT TOUR
We are delighted to announce that Oslo Airport will deliver an exclusive presentation on the design and commercial strategies for T2 – the terminal extension being built to increase capacity from around 19 million passengers in 2010 to a planned level of 28 million for the first phase. Every element of the new T2 project, scheduled for completion in 2017, is designed to enhance the ability to process passengers quickly, in order to minimise waiting times and increase passenger comfort in the terminal building. Delegates will be presented with an exclusive preview of what is in store for passengers and tenants in the additional 12,000sqm of retail space included in the new terminal.
This will be followed by a tour of recent commercial developments in the existing terminal, including the newly refurbished Duty Free shop, the brand new Travel Value in international departures and new F&B outlets: Le Grand Comptoir, Starbucks, Yo! Sushi and Food Market.
Places on the airport tour are limited, so register for the event today and secure your place on this exciting tour.
Testimonials from 2011
"The event has been terrific. I have met a lot of really good people, who you only see at this event. It is a great way to see your business partners together. It is an event that people in the industry should come to and the high number of delegates here shows that they know to do so. Even with the impact of the ash cloud last year, the attendance was great; this year, it's even better. I have met a lot of really good new contacts and some old friends here. "
John Holland-Kaye
Commercial Director, BAA
"The structure and approach to the conference has been different this year, and it's a positive development. It is a much more interactive approach to get people involved. The issues discussed have been highly relevant and the conference sessions have involved a lot of interaction with the audience. The objective of the Unconference session was great and should be continued – it was first-class for stimulating debate. Each of the panel sessions involved a complementary range of speakers. The event pulled all of the key issues together and the format and structure have been very good."
Doug Benham
Head of Commercial, MAp Airports
"We are on the edge of a new era in travel retail, and this event is at the forefront of addressing the key issues. We need a refreshment of innovation, which is the theme of this conference. The event has addressed all of the relevant issues, such as different kinds of communication with consumers."
Raoul Spanger
Member of the Executive Board, Gebr Heinemann
Social Events
All ACI EUROPE Airport Trading Conference and Exhibition participants are invited to attend the outstanding social programme hosted by Oslo Airport providing a great opportunity for networking with industry colleagues.
Welcome Reception - Monday 23 April 2012
Networking Gala Dinner - Tuesday 24 April 2012
Hosted By:
