Adapt or Die
“It is not the strongest species that survive, but the ones most responsive to change” Charles Darwin
The ACI EUROPE Airport Commercial & Retail Conference is established as a vital learning and networking event for airport retail executives globally. The event brings together senior airport commercial executives, operators and brands, as well as their business partners from retail, food & beverage, travel services, media and other enterprises from around the world, who are focused on delivering non-aeronautical revenue success at airports.
This unrivalled annual forum will enable all concerned to share experiences and best practice. Delegates will be able to gain invaluable insights from colleagues and peers from within the industry.
We look forward to welcoming you to Reykjavik.
Welcome from the Host
Björn Óli Hauksson
Þórdís Kolbrún R. Gylfadóttir
Minister of Tourism, Industry and Innovation
State of the Industry Address
Welcome from the ACI EUROPE Commercial Forum Chair
Senior Manager, Commercial and Business Development, Hermes Airport and Chair
ACI EUROPE Commercial Forum
Welcome from the ETRC President
Iceland adapted in order not to die: what it took to avoid bankruptcy, reinvent itself, and thrive again
Ragnheiður Elín Árnadóttir
Former Minister of Industry and Commerce
Inspirational Keynote Address
The ‘Amazon effect’: “This is retail Darwinism, it’s survival of the fittest. It’s evolve or die.” As Amazon continues to revolutionise commerce, what are the emerging disruptive trends that retailers must adapt to?
Retail Analyst, Author & Founder
Coffee break in the exhibition
First Working Session
What is the evidence that airport retail is under threat?
Moderator’s Opening Remarks
Are the airport retailers worried about financial performance? (And if so, what is the root cause of the lack of competitiveness?)
Chief Operating Officer - Europe, Middle East & Africa
Lagardère Travel Retail
A scientific look at statistical evidence of the performance of airport retail, with a particular focus on Europe
What are we doing wrong, what are we doing right? What does the really big data tell us about what’s happening in travel retail?
Defend the claim: “Emerging technologies such as predictive analytics, machine learning and AI offer the potential to transform the speed and effectiveness of the way we make decisions in our organisations.” Give real examples of successful analysis and solutions in airport retail using these tools.
Are the brands worried about the performance of airport retail? What does the latest research tell us about the need for reinvention and response to changing consumer behaviour?
Nestle International Travel Retail
Behavioral Science Lab recently conducted a study for New York JFK Airport, documenting how passengers approach the terminal environment to make purchase decisions. What psychological lens do they use, and how can airports work this knowledge to advance non-aeronautical revenues?
Director of Consulting
Behavioral Science Lab
Lunch in the exhibition
Second Working Session
The competitive problem is also the solution: Harnessing digital disruption in the cause of maintaining the physical airport store
Founder & Chairman
The Moodie Davitt Report
Airlines are the compulsory stakeholder for airport retailers to achieve direct electronic engagement with the traveller
Dr. Patrick Bohl
Head of Retail and Advertising
“Customer journeys and customer expectations of commercial environments are not what they used to be. Traditional retail outlets are less frequently visited, and when consumers do visit a store they expect real-life shopping areas to be digitally-enhanced, entertaining and full of surprises.”
“The future of travel retail and non-aviation revenue lies in providing a unique customer experience with unsurpassed convenience. We strongly believe that this is the only way to prevent major disruption from the e-commerce giants of the world.” Will the new concept of completely automating tax refunds truly be a game-changer for the travel retail consumer experience?
Kian T. Gould
Keflavík Airport will welcome 300,000 Chinese travellers a year by 2020, and recently became the first service provider in Iceland to give the option of paying with Alipay through ePassi. What has been the measurable impact on digitally-driven retail sales to this key demographic?
Gunnhildur Erla Vilbergsdóttir
“Digital engagement is key to developing the ‘connected journey’, building brand experiences through immersive ideas and tailored interactive installations.” What has been the measurable impact of experiential campaigns developed by Blynk in partnership with World Duty Free Group across airports in the UK and Spain, as well as at Düsseldorf and Helsinki airports?
Coffee break in the exhibition
Third Working Session
The death of the car Part II: How disruptive is the outlook for this vital component of airport revenues?
Moderator’s Opening Remarks
Norway has the largest per capita use of electric plug-in cars in the world, passing 10% in 2018. Surely this has a massive impact on car park provision and investment – and simultaneously opens up an enormous commercial opportunity?
Per Rune Lunderby
The death of the car – as we know it – will bring unprecedented disruption to airport commercial revenues: The shift to electric, to ‘usership’ from ‘car ownership’, and to ‘smart mobility’ will all happen within the next 10 years. Airports must adapt.
Swedavia has embraced car sharing, with two providers – DriveNow and Sunfleet – operating at Stockholm Arlanda. Has this turned a potential threat to airport parking revenues into a commercial opportunity?
Head of Parking, Entry and Mobility
The trend towards car sharing and away from ownership, and the emergence of self-driving cars, may significantly change demand for airport car parking. Is Fraport taking the opportunity of Frankfurt Airport’s new Terminal 3, opening in 2022, to develop completely new parking propositions?
Senior Vice President Parking Management and Landside Traffic Operations
The certain shift to electric cars within 10 years has major implications for investment in car park infrastructure. How is Finavia managing the move towards ‘electric car parks’ as part of its €1 billion investment programme at Helsinki Airport, and will there be new retail opportunities?
Director Commercial Services
Self-driving cars, parking apps and Mobility as a Service (MaaS) are all poised to dramatically change how we access and utilise transport networks. The crucial ingredient in all this is data. What steps are being taken and are still needed to prepare the parking sector for the digital world of the future?
Marco Polo Park – Gruppo Save
Fourth Working Session
“Eating is the new shopping”
Chief Marketing Officer
“Growing profitable new space in the travel food & beverage market.” To what degree is airport F&B under-exploited? Where are the growth opportunities? What are the great new concepts?
CEO Nordics & Spain, Group Director Strategic Client Partnership
Speaker brief: SSP estimates the F&B market in airports and railway stations is valued at approximately €20 billion “and is characterised by long-term structural growth, offering excellent opportunities for us to expand our business across the globe”. What will be the “attractive and effective food solutions”?
“Food & beverage is the rising star of non-aeronautical revenue. Although this currently makes up only 5% of global sales, it is the fastest-growing income category with an 11.2% growth rate.” What are the reliable indicators for the performance of airport F&B? Is it really lagging? Are the opportunities truly amazing?
John de Giorgio
Veovo – Concessionaire Analyzer+
Great new concepts in airport F&B: What does the future F&B passenger journey look like?
Director of Environments
In February 2018, Amsterdam Airport Schiphol launched gate-based food deliveries, with disruptor Deliveroo delivering food to airport gates within 15 minutes of ordering. What are the measurable first-year results? Is this truly a great new growth opportunity in airport F&B?
Director of Consumer Products & Services
Amsterdam Airport Schiphol
Coffee break in the exhibition
Fifth Working Session
The latest and greatest: What can we learn from the world’s newest retail areas and shopping concepts?
Moderator’s Opening Presentation
“Data is definitely a game-changer in our industry, offering new business opportunities for us and the airport ecosystem.” What is the best way to deliver a contextualised digital engagement solution? Results of the JCDecaux partnership with Dubai Duty Free to introduce a Drive-to-Store, data-driven advertising offer.
Marketing & Business Development Director - Transport
Construction of a major terminal expansion will begin at Keflavik Airport in 2019, with Isavia to tender 9,000sqm of retail and F&B space. What new commercial opportunities are being created in Keflavik, and what is Isavia’s commercial strategy to 2022?
Commercial Director Keflavik Airport
“If the model is not broken, let’s break it – the industry is ripe for disruption.” What airport duty free could be like in five years
Advisory (formerly General Manager Retail, Sydney Airport, until end-January 2019)
Manchester Airports Group’s retail income grew 7.5% to £112 million (€125m) in the six months to end-September 2018, driven by increased passengers and improved yields, and supported by strong F&B performance. What are the key non-aeronautical innovations in the Manchester Airport Transformation Programme?
Head of Retail
Manchester Airports Group
We’re looking to increase our brands’ presence in travel retail, and this event is a good opportunity to learn more and grow our visibility. We have made excellent contacts here.
Steve Bentz, General Manager World Travel Retail, The Hershey Company
There has been an impressive level of dialogue at this event. That is always healthy, as we all need to understand each other’s objectives. As a brand owner, I can confirm that the ACI EUROPE Airport Commercial & Retail Conference & Exhibition has been very interesting and useful. The networking and social events have been very good. I will certainly come back again.
Jaya Singh, Managing Director, Mondelez World Travel Retail
The event has been very interesting as always. I have attended three times now, and the content is always highly relevant to airport retail trends.
Alan Borg, Chief Executive Officer, Malta International Airport
The conference has been engaging and interactive, and there have been excellent networking opportunities. I highly recommend attending.
Sean Staunton, Vice President Operations, Dubai Duty Free
The conference sessions have been interesting. The Q&A discussions in particular have been excellent, with lots of audience participation.
Brian Woodhead, Commercial Director, Heathrow Airport
There has been a good level of engagement and interaction between the panellists and audience during the conference sessions. The networking has also been great.
Alan Brennan, Global Head of Sales, Nestle
The right people are here, and the event is certainly a good fit for us. The networking and social events have been fantastic. We have existing relationships with many of the airports here, and it is good to see them in attendance too.
Jennifer Koontz, European Airport Properties & Relations Director, Enterprise Holdings